Real-time price

The price must be there at once and its dynamic change must be well correlated to and justified by the actual customization level if customer’s trust and appreciation is to be gained. Any e-commerce platform can handle fixed prices, but only Variantic supplies dynamic price adjustment for millions of variants.

FIGURES:

Consumer survey showed that 24% mentioned price as the key factor commonly used in business to communicate about a brand or a product, and for half of them price was ranked as the most effective tool.

“Demystifying” how prices are set or changed can help establish a trusting relationship with customers.

Harvard Business Review - Talking to Your Customers About Prices