Seamlessly integrating a 3D product configurator with your e-commerce store – the Variantic advantage

Today’s fast-moving world of digital commerce demands more than just visually attractive websites. To truly compete, businesses need tools that actively support the sales process, streamline operations, and empower customers to personalize their purchases. Among the most impactful of these tools are 3D product configurators, especially for products with multiple variants or customizable features. The Variantic platform is purpose-built to deliver full integration with modern e-commerce ecosystems, unlocking advanced personalization and automation across industries—from furniture and windows to custom technical products.

Embedded configurator as a web component

One of Variantic’s biggest advantages is its ability to be embedded directly into your website as a web component. This allows customers to configure their product in real time within the online store—without being redirected to an external platform.

With Variantic as a web component, you get:

• Full control over the layout and seamless brand integration,
• Flexible styling using your store’s own CSS,
• Compatibility with major platforms like WooCommerce, PrestaShop, Magento, and Shopify.

Robust API for full-stack integration

Variantic features a powerful, well-documented API, making it easy to connect with the backend systems you already use—whether ERP, CRM, or custom pricing logic. With API integration, your e-commerce store can:

• Automatically add configured products to the cart with pricing and a unique configuration ID,
• Retrieve dynamic pricing from external sources like ERP or discount systems,
• Store and reuse personalized product links,
• Allow users to edit configurations from their cart or B2B portals,
• Generate downloadable PDFs with quotes or configuration summaries.

Personalized styling and mobile-friendly design

Variantic’s 3D configurator is designed to match the visual and functional identity of your website. Whether you’re adjusting colors, icons, layouts, or creating a fully custom front-end with frameworks like React, the user experience can be tailored to your audience.

Importantly, the configurator is fully responsive, ensuring a smooth experience across desktop, tablet, and mobile devices. The mobile version can simplify UI components to ensure intuitive use even on smaller screens.

Real-time pricing and cart integration

At the heart of any product configurator is the ability to calculate price based on selected options. With Variantic, you can set custom pricing rules—based on dimensions, materials, or other parameters—and send that data directly to your store.

Alternatively, you can use the Variantic Integration Connector to retrieve accurate pricing from ERP systems or external price lists in real time.

Once configuration is complete:

• The full spec is added to the cart,
• The configuration ID is saved and tied to the order,
• Users can save or share configuration links,
• A downloadable quote PDF can be generated with all selected options.

Configuration storage and editable links

Every configuration in Variantic is stored under a unique link, which can be shared, saved for later use, or reopened for adjustments. This feature is especially useful for complex or collaborative purchasing workflows.

Use cases include:

• B2B commerce portals,
• Sales of technical products (windows, steel structures, railings),
• Project approvals in interior or booth design,
• Multi-stage ordering processes involving teams or decision-makers.

Augmented reality (AR) – preview before you buy

Variantic includes a built-in augmented reality (AR) feature that allows customers to visualize their configured product in their actual space. Whether it’s a pergola on a patio or a shelving unit in a home office, AR delivers an immersive preview without the need for app installations.

AR functionality enhances the customer journey by:

• Deepening product engagement,
• Reducing product returns,
• Accelerating purchasing decisions,
• Differentiating your store from competitors.

Additional integration features worth noting

• Variantic supports multi-language and multi-currency setups, making it ideal for international markets,
• You can offer basic and advanced UI modes for both retail and professional users,
• The system can be extended to integrate with payment gateways, CRM platforms, and remarketing tools, such as cart recovery for abandoned configurations.

Integrating a 3D configurator with your e-commerce store doesn’t have to be complex. With the right technology, you can provide your customers with a smooth, interactive shopping experience while automating key steps in your business process.

Variantic combines 3D visualization, e-commerce automation, and backend integration in one powerful platform. Whether you’re in the business of furniture, joinery, custom metalwork, or architectural solutions—Variantic helps you move beyond static catalogs and into a new era of personalized online sales.