Privacy Policy

This Privacy Policy provides basic information about the purposes, methods of processing, and security of your personal data as a user of the website: variantic.com (hereinafter referred to as the Website). By reviewing the Privacy Policy, you will learn who the controller of your personal data is, what personal data is collected by the Website, for what purposes it is used, and how it is protected.

§1. Basic information.

  1. The controller of your personal data is: Variantic Spółka z ograniczoną odpowiedzialnością, with its registered office in Warsaw (02-972), ul. Hlonda 10b/3, Tax Identification Number (NIP): 951252695.
  2. You can contact the Controller via email: info@topsolution.pl

§2. Principles of data processing.

The Administrator processes personal data in compliance with the following principles:

  1. based on a legal basis and in accordance with the law (legality);
  2. fairly and honestly (reliability);
  3. in a transparent manner for the data subject (transparency);
  4. for specific purposes (minimization);
  5. while ensuring data accuracy (accuracy);
  6. for no longer than necessary (temporality);
  7. ensuring appropriate data security (security).

§3. Purposes, legal basis and scope of data processing.

We will process your data:

  1. for contact purposes, to respond to your message sent to us directly by email, form, social media channel, or in response to a telephone call, based on the Controller’s legitimate interest in providing you with a response;
  2. for marketing purposes, solely based on your consent;
  3. for informational purposes, to provide you with important information regarding the services you use through our Website;
  4. for purposes related to maintaining our company profile on social media (such as Facebook/LinkedIn) in accordance with the terms specified by the owners of the given medium (portal) and informing you there about our products, promotions, and other news regarding our activities, which we consider to be our legitimate interest;
  5. for technical purposes, using cookies (technical cookies), based on the Controller’s legitimate interest in the proper operation and functioning of the Website;
  6. For marketing purposes, if you have consented to our use of cookies for marketing purposes (marketing cookies);
  7. For archiving telephone numbers, messages, and emails, based on the Controller’s legitimate interest in protecting against claims;
  8. For the analysis of anonymous information. This information is collected through our Website, such as: information about the browser, operating system, device, time spent on the website, page navigation, link clicks, approximate location, age range, and gender. This information is anonymized and collected through our partners’ advertising and analytical systems. It does not allow for identification or assignment to a specific user. This information is used for marketing, analytical, and statistical activities.

We process your data to the extent of:

  1. If you send us a message by email, form, social media channel, or provide information by phone, we will process the data contained in that message. Providing your data in this way is voluntary. You can ask us to delete this data at any time.
  2. If you like a post, leave a comment, write, react, or otherwise join our social media profile (e.g., Facebook), we will process the data you provided in that media and to which we have access. To end processing, you can unsubscribe from our profile;
  3. The remaining data we process includes your IP address and other data stored in cookies. You decide to what extent we can use cookies with your data. Providing us with data in this way is voluntary. You can change your preferences at any time. You can do this in your web browser or by deleting saved cookies from our Website;
  4. using APIs (application programming interfaces) provided by external partners to integrate various functionalities, such as maps, analytical services, advertising, or social media. Using these APIs may result in the creation of additional cookies or the use of existing cookies to process user data. External partners may store and process this data in accordance with their own privacy policies.

§4. Recipients of data and the intention to transfer data to a country outside the EEA or to an international organisation.

Depending on the purpose for which we process your data, the recipients of your personal data may be:

  1. government offices and other public institutions, to the extent that the obligations to transfer data arise from the provisions of law in force in the territory of the Republic of Poland, for purposes related to the fulfillment of legal obligations incumbent on the controller, such as pursuing legal claims, fulfilling tax obligations, and other proceedings regulated by applicable law;
  2. the Website software provider (hosting, server, domain);
  3. the entity responsible for programming the Website;
  4. the entity responsible for marketing the Website and managing social media channels;
  5. cloud data and document storage software provider;
  6. software provider for managing cookies and the scope of data processed;
  7. if you have consented to marketing cookies, your data stored in cookies will be transferred to our advertising partners (Facebook, Google);
  8. if you have consented to analytical cookies, your data stored in cookies will be processed by the provider of software for analyzing traffic on our Website (e.g., Google Analytics).

Your data is not transferred to countries outside the EEA or international organizations, except in cases where data is processed by entities:

  1. Google Inc., based in the USA, for website traffic analysis using the Google Analytics system and providing additional features (such as Google Maps, Google Search Console) related to the proper functioning of the Website and the display of search results. Learn how Google processes and protects your data. This browser add-on allows you to manage the scope and level of access to data collected by Google Analytics;
  2. Google Inc., based in the USA, for advertising and measuring its effectiveness in the Google Ads system. Learn how Google processes and protects your data;
  3. Facebook Inc., based in the USA, for account management and access to data on social media platforms (Facebook, Instagram), advertising and measuring its effectiveness related to the installation of the Facebook pixel and the Conversion API on the website. Learn how Facebook processes and protects your data;
  4. Google Inc., based in the USA, for serving embedded YouTube videos. Google collects data about your preferences and video viewing activities, which may affect the ads displayed and the design of your playlists. Learn how YouTube protects your data privacy.

§5. Data storage period.

  1. We are unable to specify a single period for which we will process your data.
  2. If you provided us with your data via email, phone, form, or social media where we have company profiles, we will process your data until you request deletion or object to processing, but also in the event that we determine that we have fulfilled the Controller’s legitimate interest.

§6. User rights.

  1. In connection with the processing of your data, you have the following rights:
  2. access to your data and the right to rectify, erase, or restrict its processing;
  3. the right to data portability;
  4. the right to object;
  5. the right to withdraw consent to its processing at any time and in any form, unless the data processing is for the performance of a contract by the Controller, for the Controller to fulfill legal obligations towards state institutions, or for the pursuit of the Controller’s legitimate interests.
  6. You also have the right to lodge a complaint with the President of the Personal Data Protection Office (to the address of the Personal Data Protection Office, ul. Stawki 2, 00-193 Warsaw).
  7. More information on personal data protection can be found on the website of the Personal Data Protection Office: www.uodo.gov.pl

§7. Information about cookies.

  1. We use cookies on our website.
  2. We have installed a plugin on the Website that allows you to independently manage the processing of personal data through cookies. This plugin complies with the latest Consent Mode v2 requirements, ensuring a high level of personalization and privacy protection. The plugin’s author is a certified Google partner, confirming the application of best practices and standards for managing user data and cookies. This functionality allows you to easily and intuitively adjust data processing settings to your preferences.
  3. Cookies are small text files stored on users’ devices while browsing the Website. They are used to facilitate the use of our Website, improve the quality of our services, and enable the analysis of traffic and user behavior.
  4. Cookies can be either persistent (permanent) or temporary (session). Persistent cookies are stored on the user’s device for a specified period of time or until the user deletes them. Temporary cookies are deleted when the browser is closed.
  5. We use our own and third-party cookies. Our own cookies are used to ensure the proper functioning of the Website, personalize content, store user preferences, and analyze statistics. Third-party cookies are used by external analytical and advertising tools, and for social media integration.
  6. Users have the right to control and limit the use of cookies on our website. Most web browsers allow you to manage cookies, including blocking, limiting, or deleting cookies. Detailed information on cookie management can be found in your browser settings.
  7. Please note that disabling or limiting cookies may affect the functionality of the Website and the quality of services provided.
  8. We use various types of cookies on our website to better adapt to user needs and ensure an optimal user experience.
  9. Technical cookies: These are necessary for the proper functioning of the Website. They enable maintaining user sessions, handling forms, remembering preferences, and ensuring the security of the Website.
  10. Marketing cookies: They allow for the personalization of advertising and remarketing activities tailored to user interests and preferences. They are also used to measure the effectiveness of advertising campaigns and optimize advertising content.
  11. Analytical cookies: These cookies are used to collect information about how users use the Website, such as the number of visits, pages visited, time spent on the website, and traffic source. The data obtained helps analyze and optimize the Website, improving its performance and tailoring content to user needs.

§8. Why do we use cookies?

  1. Website Usage Experience: Cookies can significantly improve the website’s user experience.
  2. Content Personalization: Cookies allow the website to tailor the displayed content to the user’s preferences and interests, making the website more attractive and useful.
  3. Remembering Settings: Cookies allow the website to remember user-selected settings, such as language, layout, and colors, allowing for faster and more convenient use of the website.
  4. Logging In: Cookies enable the storage of information about a logged-in user, allowing for easy switching between different sections of the website without having to log in again.
  5. Session Maintenance: Cookies allow the website to track user activity across different subpages, allowing for easy return to recently visited sections or continuing unfinished activities, such as completing forms.
  6. Performance optimization: Cookies can be used to analyze website traffic and user behavior, helping to optimize website performance and deliver high-quality content.
  7. Advertising: Cookies enable the display of personalized ads tailored to the user’s interests and needs. This makes ads less intrusive and more relevant.
  8. Social media integration: Cookies enable integration with social media sites such as Facebook, Twitter, and Instagram, enabling easy content sharing and additional features such as commenting and liking.

§9. Technical cookie functions.

  1. Maintaining user sessions: Technical cookies maintain a user’s session while navigating the website, allowing users to navigate between different sections of the website without having to log in or re-enter the same information.
  2. Remembering user preferences: Technical cookies allow the website to store information about user preferences, such as selected language, font size, color settings, and other personalization features.
  3. Form management: Technical cookies support the functionality of forms on the website, such as login, registration, and contact forms, ensuring the correct processing of user-entered data.
  4. Optimizing Website Performance: The use of technical cookies enables us to monitor the performance of the Website and the loading speed of individual elements, which allows us to optimize and improve the quality of the services provided.
  5. Security: Technical cookies help ensure the security of the Website and its users, for example, by verifying user identity, detecting hacking attempts, and protecting against CSRF (Cross-Site Request Forgery) attacks.

§10. Functions of analytical cookies.

  1. Website traffic measurement: Analytical cookies allow us to monitor visits, unique users, and page views, providing an overall picture of the Site’s popularity and performance.
  2. User behavior analysis: Analytical cookies allow us to collect information about how users navigate the Site, such as time spent on specific pages, navigation paths, and exit points.
  3. Conversion optimization: Analytical cookies help us identify elements of the Site that impact the effectiveness of achieving business goals, such as registration, placing an order, or completing a contact form.
  4. User segmentation: The use of analytical cookies enables the grouping of users according to various criteria, allowing for better tailoring of content and offers to the needs of specific segments.
  5. A/B testing: Analytical cookies are used to conduct A/B testing, which involves comparing two versions of a website to determine which one better meets the intended objectives. These tests help optimize the appearance, functionality, and content of the website.

§11. Advertising cookie functions.

  1. Advertising Testing and Optimization: Marketing cookies are used to conduct A/B testing and other analysis methods that allow us to assess which advertising messages, formats, and creatives are most effective and engaging for users.
  2. Personalized Advertising: Marketing cookies enable us to display ads tailored to a user’s interests, preferences, and browsing history, making them more engaging and effective.
  3. Remarketing: Marketing cookies allow us to track users who have visited the Site but have not completed a purchase or other action, and retarget them with ads to encourage them to return and complete a transaction.
  4. Measuring advertising effectiveness: Marketing cookies allow us to monitor the performance of advertising campaigns, such as clicks, conversions, and impressions, enabling us to optimize our marketing strategy.
  5. Managing advertising across channels: Using marketing cookies facilitates the coordination and integration of advertising activities across various channels, such as search engines, social media, and partner websites.