Omnichannel & Multidevice
To keep the numbers right there must be noticed that customers today make purchase on the move, having less time to visit traditional stores, being forced to using laptops, tablets, or smartphones. It is worth being prepared to effectively display single-source data on a variety of media. Variantic does just that.
FIGURES:
Omnichannel shopping is ascendant, with about 60 to 70 percent of consumers researching and purchasing both in-store and online
McKinsey & Company survey: US consumer sentiment and behaviors during the coronavirus crisis
89% of senior executives believe customer expectations are constantly resetting to match their best omnichannel experiences
Adobe 2023 Digital Trends Experience Index